Search Engine Optimisation

Overview

This course could dramatically improve your site's profile and visitor numbers through the power of search. Millions of web pages makes the web a very competitive place where it can be hard to get noticed and yet a search engine is often your prospects primary method of finding you.

This course is designed to give you a competitive edge by ensuring your site is properly optimised, registered and positioned with the major search engines. It will take you from defining the most appropriate terms and keywords to all you need to know about engine registration and maintaining your sites position.

The course is available on both Mac and PC systems.

Required skills and experience.

Some knowledge of web page structure and/or html would be useful.
A working knowledge of either the Windows or Mac operating systems.
You should know how to use a browser.
Previous experience of using excel would also help.

Duration

1 Day.

Standard course price

£250 pp excluding VAT

For more information on pricing please go to my rates page.

Course modules

Introduction

The difference between spiders and directories
Why different search engines produce different results
Why people use different search engines
Who’s who - identifying key search engines

How search works

Boolian logic and advanced search techniques
How are you doing now?
How do spiders see your pages
How spiders index pages
Factors affecting search results

Constructing engine friendly pages

Structured mark up
Identifying Key words
Instructions for robots
Optimising metadata
Optimising title syntax
Using multiple front doors
Using strategic phrases
Using structural tags
Building reciprocal links

Spider killers

Server administration issues
Working with scripts
Working with frames and tables
Site navigation optimisation
Avoid spider spamming

Buying your way in

Using link builders
Identifying who’s who in the paid world
Paying for inclusion
Paid placement listings
Pay per click

Define a search strategy

Setting and attaining objectives
Planning a strategy
When and what to register
Deciding on a schedule for updates
Performing spot checks
Monitoring your web stats - evidence of crawlers
Maintaining your position