Simon Pointer
Freelance internet consultant
34 Fairborne Way, Guildford, Surrey, GU2 9GB
Home: 01483 828536 Mobile 07770 483908
simon.pointer@ntlworld.com
Overview
I am an experienced marketing professional who has become a specialist in on-line communication and eBusiness. I work on a freelance basis for a variety of companies and training organisations, advising and training on-line marketing, technology, strategy and hands on development techniques
eBusiness expertise
Strategy and planning
- Gathering Macro and Micro data for on and off line market analysis
- Worked with businesses to deliver objective on-line strategic direction
- Thorough understanding of value formulation and web measuring metrics
- Delivering and directing businesses on integrated eBusiness approaches
Technical services
- In depth understanding and practical experience of Domain name management
- Procurement and management of enterprise level hosting solutions
- Sound technical knowledge of internet systems and development methods
- Some experience with eCommerce systems and processes
Site design and delivery
- Extensive experience in design, usability and site navigation
- Expert in standards compliant accessible webs site design
- Templated web delivery for fast roll out and minimum maintenance overhead
- Good knowledge of the EU legal requirements for eBusiness and eCommerce
Web marketing
- Experience of search engine optimisation, term purchasing and on-line advertising
- Some on-line joint venture and reciprocation link work
- Exponent of on-line and off line marketing integration within a business
Project management
- Defined procedural methods and consulted on the recruitment of web agencies
- Served as both a project manager and project team player to deliver many complex web projects at both a technical and application level
Business & marketing expertise
Consultancy
- Highly developed consultancy techniques gained across diverse Global cultures
- Confident communicator at any level in an organisation
- Excellent multi level communication skills and high degree of personal effectiveness
Marketing
- I am a fully experienced marketing manager and have worked across the full mix
- Brand management and introduction of new brands
- Defining business and marketing strategy
Business
- Sound knowledge of how a businesses functions across all it’s departments
- Have been responsible for significant budgets as well as P&L ownership
- Experience of driving corporate and business strategy
Technical training received
- Microsoft Office Apps: Project, Word, Excel, Access, PowerPoint, Visio, Internet Explorer
- Microsoft SQL server 2000 introduction
- Macromedia products: Dreamweaver, Flash, Fireworks, Freehand, Ultradev
- Adobe products: Photoshop 6.0, Acrobat
Technical knowledge
- In-depth knowledge of core internet programming: XHTML, HTML, DHTML, Javascript, CSS
- Dynamic Web application concepts using J2EE, ASP, PHP and .net
- Good understanding of Database design and concepts using Access, MySQL, SQL server 2000 and Oracle
- General grounding in networking (WAN, VPN, LAN), wireless technology, firewall's and security principals
- Web hosting architecture and internet connectivity including some server configuration and administration
Personal development
- Global consulting skills (2 day)
- Time management for business managers (2 day)
- Advanced Brand management (5 day)
- Core Consultancy Skills (2 day)
- Stress & time management (2 day)
- Business management Part 1 (3 day)
- Assertiveness (1 day)
- Communication & leadership (1 day)
- Basic ability in French
- Full UK driving License (clean)
Work History
Jan 2004 - Present
Freelance internet consultant
Working with ICI paints gave me the chance to gain significant skills in consultancy, and a deep understanding of a truly large global business. I perform a range of eBusiness consultancy services across a number of diverse cultures and businesses. I have been involved in a number of Global projects to provide corporate services and systems to facilitate eBusiness development and adoption. I also work on pre-defined processes, and facilitate knowledge sharing across the company.
June 2001 - Dec 2003
eBusiness consultant
ICI paints, Slough, Berkshire
Working with ICI paints gave me the chance to gain significant skills in consultancy, and a deep understanding of a truly large global business. I perform a range of eBusiness consultancy services across a number of diverse cultures and businesses. I have been involved in a number of Global projects to provide corporate services and systems to facilitate eBusiness development and adoption. I also work on pre-defined processes, and facilitate knowledge sharing across the company.
Mar 2000 - June 2001
Internet and information manager
Yamaha Motor UK Ltd, Weybridge, Surrey
An internal opportunity presented the chance to move into website management and on-line communication. In this role I was also responsible for the mapping and geo-coding systems used to manage demographic and market data as well as dealer territories. I had to learn fast and soon managed to become a competent site designer with the hands on skills required to manage and maintain a significant dynamic web site. The position also gave me the opportunity to work with a number of managers across a number of areas of the business and to lead the business in the eBusiness area.
Jul 1996 - Mar 2000
Product & Brand Manager
Yamaha Motor UK Ltd, Weybridge, Surrey
In this highly dynamic role I really cut my teeth in all facets of the typical marketing mix. I had responsibility for some specific brands and product areas, and was involved in introducing new products and concepts to market. I worked with a sales team to develop dealer networks and relationships and in one case built a new dealer network for a new product area. I had budget and sales target responsibility and was instrumental in driving marketing strategies.
Feb 1993 - Jul 1996
Duty and Events Manager
Spectrum Leisure Complex, Guildford, Surrey
In this highly customer facing role I was a duty manager with operational responsibility for a multi-million pound leisure facility. I had special responsibility for the organisation and delivery of professional sports events, and managed a team of 8 full time staff and 30 part time and casual staff.
Jun 1988 - Feb 1993
Retailer
First Service Sports, Farnham, Surrey
I joined the company as an assistant manager and progressed to store manager of this independent sports chain, where I gained an in depth understanding of the retail trade.
Education
Sep 1994 - Jul 1996 Portsmouth University Business School Farnborough
Post Graduate Diploma in Management Studies (with Marketing)
Sep 1992 - Jul 1994 North Hants Business School, Farnborough, Hampshire
B/TEC HND Leisure Management MILAM Cert
Jan 1985 - Jul 1987 The Kings School, Worcester, West Midlands
A Levels in Graphics, Math’s and Physics
Jan 1980 - Dec 1984 Peterhouse Boys School Marondera, Zimbabwe
9 O level passes
Interests
I am an enthusiastic sports man, particularly golf (5 handicap), skiing, snow boarding and motor sports. I attend the gym regularly, I’m a keen motorcyclist, and enjoy travel - experiencing new & different cultures.
As an “early adopter” I have a healthy interest in new technology and techniques. I have coupled PC and home audio technology in my home cinema, I recently set up a multi-media server in my house, I have experimented with wi-fi and ethernet networking and enjoy digital Photography.